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Lifetime value of customers

Since 100% of your profits come from your customers, their loyalty can add up to a lifetime of value for your company.  The following calculations give some insight into just how important this can be. Use the data in the example, or replace it with your own company data and re-calculate the results.

This calculator can help you estimate the lifetime value of a customer

 

How much is one of your customers worth?

A good start in calculating the potential cost of poor service is to estimate the lifetime value of your average paying customer.  This is what your company stands to lose if unhappy customers don't come back.


Step 1: Enter your company data or
use our example
   
 
  Average number of purchases made by a customer per year    
  Average value of each purchase   

dollars

 
  Average period of loyalty of your customers 

years

 
         
Step 2:

"click" to calculate

   
           
  Lifetime value of a single customer

dollars