Lifetime value of customers

This calculator can help you estimate of the lifetime value of a customer

Tools & calculators:

- Lifetime value

Resources & links:

A first step in calculating the cost of poor service is to estimate the lifetime value of paying customers. This is what you can lose if unhappy customers don't come back.

**How much is one of your customers worth?**

Step 1:		Use example, or enter your company data
Average period of loyalty of your customers			years
Average number of purchases made by a customer in a year
Average value of each purchase			dollars

Step 2:	Press "calculate" ->

Lifetime value of a single customer			dollars


You can clear the sample figures and enter your own company data instead ->