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Lifetime value of customers

Since 100% of your profits come from your customers, their loyalty can add up to a lifetime of value for your company. The following calculations give some insight into just how important this can be. Use the data in the example, or replace it with your own company data and re-calculate the results.

This calculator can help you estimate of the lifetime value of a customer

Tools and resources

- Introduction

Tools and calculators

- Lifetime value

- Revenue at risk

- Cost of multiple
call-backs

Resources

- Case studies

- Useful links

- Time check

How much is one of your customers worth? A good start in calculating the potential cost of poor service is to estimate the lifetime value of your average paying customer. This is what your company stands to lose if unhappy customers don't come back.
Step 1:		Enter your company data or use our example

	Average number of purchases made by a customer per year
	Average value of each purchase			$	dollars
	Average period of loyalty of your customers				years

Step 2:			"click" to calculate

	Lifetime value of a single customer			$	dollars